In the digital age, B2B buying behavior has changed, demanding a better alignment between sales and marketing. This is where many companies are struggling.
At best, Marketing generates tons of leads from traditional and digital sources. But, In most cases, very little information about a lead is made available to the sales team, because there is no easy way for marketing to share that data with Sales. Also, changes made in the CRM system regarding these leads are not reflected in the marketing automation environment.
These very practical problems are caused by the fact that the sales department is working on their CRM environment, while the marketing department is working on their marketing automation tool, without any integration. Customer centricity requires best of breed Marketing Automation and CRM solutions seamlessly integrated.
Our SAP to Hubspot integration helps you to measure, track & optimize campaign success with bidirectional data and process integration between HubSpot and SAP C4C or SAP ByDesign. This puts valuable lead intelligence in the hands of your sales team, and feeds back information and intelligence to the marketing department as well.