Consumer Goods & Services with Elixir

What is the situation today?

Since covid appeared 2 years ago, it’s been a roller-coaster ride for consumer good businesses. Customers demand more convenience and innovation, but they’re continuously frustrated by higher prices and shortages. And it doesn’t seem like this wild ride will be slowing down anytime soon…

According to McKinsey, Consumer goods companies, in order to grow, need to constantly adapt to the ever-evolving environment: aim for sales force productivity, more digitalization, more personalization, more innovation, centered on the end-customer…

At Elixir, we believe the priorities are the following:

Focus on brand building that targets the customer. Marketing activities should follow the customer’s journey and personalize the experience. This remains underdeveloped these days but should be a top priority.
Sales processes should continue to evolve towards a digital strategy. This consequently lightens the buying process as it allows a more direct sell, without having to go through a series of intermediaries.
Buying goods and services online has become the norm. This shift to e-commerce is likely to stay. Companies that are experiencing increased e-commerce demands need to invest in updating their omnichannel networks.
Back-office should actively and constantly focus on providing a personalized experience and service. This will be supported by the implementation of automation.

At Elixir, we support Consurmer goods and services companies in digitizing their commercial processes, aligning with commercial teams and other stakeholders, in order to stand out from competition by improving both internal efficiency and customer experience.

Elixir’s solutions for consumer goods and services firms

Target and personalize Marketing activities

The world is constantly changing and so are consumer’s buying behaviors. The industry now needs more than ever to understand their target group and to segment their communication. Marketing through offline channels is outdated, the digital world has become the new normality. Thanks to this, companies can better define the profile of their customers and understand their behaviors, which should allow them to better adapt their Marketing strategies to their customer’s needs.

DIscover our HUBSPOT SOLUTIONS

Track the buyer's journey to sell and upsell efficiently

Having an understanding of your contacts’ past interactions can help you define your next commercial actions. When selling services, it’s good to know what these contacts turned to in the past. When it comes to selling goods, managing the stores is a key way to keep a close eye on things. This often implies having sales representatives regularly visiting the shops. More often than not, they struggle with what’s effectively in their stock, what is missing and what is most popular…

That’s where we come in! Elixir provides the consumer goods and services companies with efficient tools to have a clear and complete view on your assets.

industry - consumer goods - customer journey

Telesales

Although we see a shift to more digital, there are still a lot of companies who contact their customers in a personalized way by phone. To be efficient, this has to be well supported by methodology and technology. Having an efficient telesales solution is therefore essential.

Our consultants work together with our customers to find the best telesales solutions for their needs and successfully implement them. Discover more in this customer story!

Customer stories

HOW SMARKETING-FOCUSED HUBSPOT INTEGRATIONS RESULT IN MORE BOOKINGS AT ETG

Read how smarketing-focused HubSpot integrations result in more bookings at Experience Travel Group.

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HOW TO NAVIGATE THE CALLING SOLUTIONS FOR HUBSPOT WITH THE STORY OF LOKABOX

Lokabox searched for a good calling solution that had a complete set of feature to support their inbound and outbound inside sales.

Take a look around the typical solutions that we proposed and to what their choice was.

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HUBSPOT INTEGRATIONS HELP THE TOURISM INDUSTRY GET MORE BOOKINGS

Experience Travel Group wanted to improve the overall customer experience and get more bookings. That's why they contacted Elixir Solutions. We integrated Axum, their tour operator system, with HubSpot.

This enabled them to improve their campaigns and get more bookings.

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