Elixir | Building & Construction industry - Outsmart your competition

About the Building and Construction industry

Due to multiple factors, it is also one of the industries that is least digitised. For example, building & construction companies often work with multiple stakeholders, making it difficult to align. Secondly, the industry has a higher average employee age, leading to a slower adoption of digital technology. Finally, processes and project approaches in construction can be quite different, and finding a fitting solution for all of them may prove challenging.

At Elixir, we support Building & Construction companies in digitizing their commercial processes, aligning with commercial teams and other stakeholders, in order to stand out from competition by improving both internal efficiency and customer experience.

Solutions for building & construction companies

Creating transparency and capturing opportunities

Commercial processes in the construction industry often involve multiple stakeholders. Think of marketing, sales and customer service, but also partners such as project planners, designers & architects, contractors and real estate brokers. Each of these stakeholders can identify leads and potential new projects via different channels.

As a building & construction company, you want to be able to capture these potential projects as early as possible, on a platform where information on customers and opportunities is shared by these stakeholders. This helps to outsmart the competition by collaborating better within the ecosystem, giving you a higher chance of winning deals.

Aligning front and back office

Too often the front office departments are misaligned from the back-office, resulting in a loss of efficiency and opportunities as both are in contact with the customer. Additionally, it can also result in discrepancies when you need to report on the entire buyer's journey.

Sharing information between marketing, sales, service and back office is important to be as relevant to the customer as possible. Furthermore, the commercial teams should share their results with the rest of the organization. This way, companies can improve their processes.

Getting everyone on the same page

Employees can be resistant to adopting new processes and technologies. Implementing tools and introducing new ways of working in any organization is only a success if everyone is on board. Especially in the construction industry that employs a rather aging workforce, this may prove challenging. If change management is not sufficiently taken into account, it could lead to employees not willing to use the systems, loss of data and therefore opportunities, and human mistakes due to wrong use.

At Elixir, we understand this is one of the most important hurdles and stress change management a lot during the implementation of new systems and tools. We usually advise to not make things too complicated, which is necessary for a smooth transition and user adoption. Next to that, we give role-based training sessions that are adapted to the daily lives of the users. After the go-live, we regularly ask for feedback to know which difficulties the employees are still facing and what should be improved.

These Building and Construction companies trusted us

How Upgrade Estate achieved more alignment between its commercial departments

Upgrade Estate’s concept is gaining popularity and the organization is growing. As for all growing companies, some new challenges for the commercial teams come along with it. Read more about the challenges that they were facing, as well as how Elixir has helped to overcome them.

READ THE CASE

VELUX SENDS DATA FROM ONE APP TO 15 HUBSPOT PORTALS

First episode of a long-lasting relationship between Elixir and Velux. Here is the story of how we approached sending data from one app, to 15 different HubSpot portals.

READ THE CASE